What's the dumbest thing you could do when you have a blog?
Using your articles only once.
Let's be honest: a good article takes effort.
Even professional bloggers spend a lot of time and energy in creating an article for their blog.
It requires at least a few hours of thinking and writing to get a really outstanding one.
By using a certain method, I have restricted my own blogging time to about two hours a week, but it could cost you a whole day (or even more).
Isn't it a shame to just send your article to your email list and limit social sharing to once on your favorite social platforms?
That's a sure way to never succeed with your blog...
Are you determined to grow your business with your articles?
Then you should at least take more action to spread them.
Read these seven easy ways below to reuse your articles.
I bet you don't use at least 3 of them!
EASY WAY 1: THE BLOGGING HITLIST
The Blogging Hitlist is the ideal way to give yourself some time off from blogging. Spending a two-weeks vacation without writing? Taking time with your family at the end of the year and not touching any notebook? No problem with the Blogging Hitlist!
What: you make a list of your most popular articles over the past period and communicate them with your readers.
Advantage: you finally take time to analyze the results for your own articles. You can show off how productive you were and how much value you have provided.
How to: go to Google Analytics. Select the period for which you want to create a Blogging Hitlist. Look what articles scored the best. A top 5 or top 10 are convenient. If you go on holiday for two weeks, then you can split your top 10 into two parts and send two emails to your list with all relevant links.
EASY WAY 2: THE FOOTNOTE
The Footnote gets its strength from the unexpected.
What: you place a link to an article on your blog in less eyecatching places.
Advantage: this is a more gentle way to draw attention to your articles. Because it is in unexpected places, there will be a relatively good click-trough rate.
How to: select an article you are particularly proud of and that scored well (see above). Put this item in your email signature, in the footer of your website or at the bottom of your "about me" page
EASY WAY 3: STRAIGHTFORWARD RECYCLING
This straightforward way is perfect if you want to do it the really easy way.
What: you share unashamedly an earlier article on social platforms.
Advantage: it is simple and efficient. Not everyone reads everything on social media. You reach new people.
How to: select an article you are proud of. Even extract a quote or picture from it. Share on your favorite social platforms. Attention to Twitter: if you have previously shared the same article, you need to adjust your tweet.
EASY WAY 4: SIDE BAR BLOGGING
By Sidebar Blogging you seduce your readers to stay even longer on your blog.
What: in the sidebar of your blog, you refer to other popular articles you've written.
Advantage: someone who is already reading your blog, is often open to more articles from you, at least if they are about the same subject.
How to: Choose several previous articles. Make sure they are representative of what you do. Place the title and link in the sidebar of your blog.
EASY WAY 5: FORMAT FLEXIBILITY
Format Flexibility helps you to reach different types of your followers.
What: you're using an earlier blog post to provide the same content in a different 'format'.
Advantage: reusing content that you've already created, saves you time. Due to the different formats you reach different types of people.
How to: take an article about a topic you're a true expert in. Rewrite if necessary for your format: audio (like a podcast) or video. Record.
EASY WAY 6: GUEST BLOGGING
Guest Blogging is ideal if you already have a certain "reputation" in your field.
What: you publish an article on someone else's blog.
Advantage: you reach an audience that you don't reach (yet) without much extra effort.
How to: select a blog that reaches to the same audience as yours. Contact the administrator of the blog. Make all necessary arrangements. Some blogs ask that you rewrite your article slightly.
EASY WAY 7: RESOURCE PAGE
The Resource Page is a very unknown but effective technique to get more expert status.
What: you make an overview about a topic, by bringing together a limited choice of articles.
Advantage: you show that you are an expert in these areas. Your readers hop from one article to another on your blog (ie: ranking higher in Google, readers are more likely they sign up for your email list, your expert status grows)
How to: choose five articles about the same topic. Make a page on your website with a brief introduction. Then put the titles of your articles on the page, with a link to the article itself. Make sure to let the link open in a new window.
Any article you've struggled with to fill it with expert knowledge, is worth sharing more than once.
With the 7 Easy Ways above, you can do this easily and quickly.
Do you use another way? Share it below!